REVIEW ARTICLE | Jan. 10, 2026
The Generative AI Effect on Content Marketing
Olawale C. Olawore, Taiwo R. Aiki, Oluwatobi J. Banjo, Victor O. Okoh, Tunde O. Olafimihan
Page no 16-30 |
https://doi.org/10.36348/sjef.2026.v10i01.002
The generative artificial intelligence is altering the way visual content is created, distributed, and consumed in marketing, design and creative practices. Since digital environments are inundated with visual content, businesses are turning to AI systems to accelerate the production, customize the experience, as well as experiment with new appearances. The paper will examine the impact of generative AI on visual communication, creativity, authorship, and design work. The current research and the trends of the industry indicate that creativity is no longer a purely human endeavor, but rather a combination of human and AI work. Although AI can be used to generate ideas quickly, with high scale of variation, and adaptive visual strategy, authenticity, cultural resonance, and ethical accountability of the work remain the domain of humans. This paper creates a conceptual framework to understand this new landscape, identifies its implications on visual marketing, and suggests viable ways of action when a company wants to adopt generative systems effectively. It concludes with identifying key limitations and outlining a future research agenda on the topic of human-AI creative ecosystems.
Evictions in rural Assam, driven by river erosion, floods, and development projects, exacerbate economic vulnerability among displaced communities. This study examines post-displacement impacts on livelihoods, focusing on Dhubri and Majuli districts where over 1.4 million acres of land have been lost since 1950, rendering thousands landless. Affected families, often Mishing and other riverine groups, face income loss from agriculture, unemployment, and reliance on precarious char lands or embankments, with only 9% rehabilitated from 2014-2024 despite policies like the 2020 Rehabilitation Policy. Children suffer educational disruptions, while women encounter heightened gender-based violence risks. Employing a mixed-methods approach with surveys of 200 households and secondary data analysis, findings reveal a 40-60% income drop post-eviction, underscoring policy gaps in Assam's State Action Plan on Climate Change (SAPCC). Urgent reforms in land allocation, skill training, and inclusive adaptation are recommended to mitigate vulnerability.
REVIEW ARTICLE | Jan. 31, 2026
Effect of Carbon Pricing on Global Environmental Sustainability and Economic Development Part II
Olawale C. Olawore, Yussuf Olasunkanmi Kuti, Kazeem O. Oyerinde, Taiwo R. Aiki, Oluwatobi J. Banjo, Beverly B. Tambari, Victor O. Okoh, Festus I. Ojedokun, Tunde O. Olafimihan, Funmilayo C. Olawore, Jonathan E. Kozah
Page no SJEF 10(1) 35-55 |
https://doi.org/10.36348/sjef.2026.v10i01.004
This paper presents a critical strategic analysis of international carbon pricing and its environmental, economic, and social impacts. It examines and reviews the impact of carbon taxes and emissions trading systems (ETS) on the reduction of greenhouse gas (GHG) emissions, technological innovation, and structural change over the long term through systematic literature review and content analysis. This study also considers distributional equity, competitiveness, administrative capacity, and carbon leakage risk and concludes that a carbon price is not a pillar to be used to attain the level of decarburization that would be needed to meet international climate targets but a complementary pillar that should be combined with stronger regulatory, fiscal, and industrial policies. Global cooperation, better policy formulation, strategic revenue application, and emphasis on social equity are thus important in the effectiveness and legitimacy of carbon pricing at the international level.