ORIGINAL RESEARCH ARTICLE | March 10, 2021
Impact of Social Media on Consumer Buying Behavior
Mr. Sony Varghese, Ms. Mansi Agrawal
Page no 51-55 |
10.36348/sjbms.2021.v06i03.001
This research is about the study of the Buying process of consumer’s complex purchases, that keeps a special emphasis on how the process is being influenced by the use of social media. Here, the complex buying behavior refers to the infrequent purchases by the consumer with their high involvement that makes a significant brand difference. Social media is becoming a new trend. Over the last decade, the World Wide Web has seen a burgeoning in user generated web technologies like blogs, social networks and social media websites. All in all, that is known as social media and these technologies are the actual reason in the enablement of expansion in the user generated content, a community that is worldwide. Social media has given rise to the online platforms like Facebook, Instagram, YouTube, Twitter, where people can connect with each other, share thoughts and the content. This revolution of social media has given new way of gaining the information on the products as well as on services. One consumer’s opinion and feedback on products and services can be dominated by strangers on Social media, which subsequently influence the opinions in the offline world also. But undoubtedly Social media has given the power to the consumer where content is generated by them only through online conversations so consumers are the one who play an important role in making or breaking the brand. The marketers try to understand the utilization of Social media by the consumers and their deciding pattern on the basis of the content showed there that can change their decision process. The research also explores that how the abundance of the content and the user generated information can change the buying pattern of the consumers. The six phases of customer decision process, also known as EBM model has been used. The research has also been done to know the relevance of the model in the context of Social media usage. A quantitative survey has been done to explore the aspects of the customer decision process.
REVIEW ARTICLE | March 10, 2021
Will the Canadian Courts make Meng Wanzhou’s case their own Lotus?
Sean D. Yates
Page no 136-143 |
10.36348/sijlcj.2021.v04i03.002
Customary law and the principles commonly used to establish or to challenge a State’s jurisdiction over a particular matter. Territorial Principle, the Effects Doctrine, the Active Personality Principle, the Passive Personality Principle, the Protective Principle, and the Universality Principle. Application of the law to the facts of Meng Wangzhou’s case to see whether the case itself constitutes an abuse of process if the US has acted illegally under international law in exercising jurisdiction in the case through the alleged connection of the US banking system. How public international law is regulated by the international community and what States can do if a State imposes unilateral sanctions or exercises jurisdiction illegally. Should Canada be complicit in helping the US when the US exercise of jurisdiction is illegal under international law and further questions the approach the US has taken in bringing this case.
REVIEW ARTICLE | March 10, 2021
The Impact of Two-Child Policy on China's Fertility Level - Based on Logit Model
Mr. Xiaowen Xie
Page no 100-106 |
10.36348/sjef.2021.v05i03.001
Since the official implementation of the One-Child Policy in 1980, China has achieved remarkable results. With the intensification of the population aging phenomenon, the economic pressure caused by the serious inconsistency between the current economic level and the population growth rate cannot be ignored, and the ratio of male and female is seriously imbalanced. In this paper, using the 2013 and 2015 China General Social Survey (CGSS) data. From a micro perspective, using the Logit model to find the impact of China's implementation of the Two-Child Policy on the fertility rate. This paper finds 3 important conclusions: (1) individual socio-economic characteristics and Two-Child Policy have significant influence on women's fertility level; (2) The implementation of the Two-Child Policy has not shown a boost to China's overall fertility in the short term. The fertility policy is not enough for China's current situation; (3) more policies should be introduced to ensure the care and education of newborns in order to reduce the “cost” of rising a child.
ORIGINAL RESEARCH ARTICLE | March 10, 2021
Investigation of Audio-Visual Simple Reaction Time of University Athletes and Non-Athletes
Md. Hamidur Rahman, Muhammad Shahidul Islam
Page no 24-29 |
10.36348/jaspe.2021.v04i03.002
Reaction time (RT) is a true pointer of eye-hand coordination, response, and alertness of a person. In sports and daily life, the majority of work is done by the use of auditory and visual information. RT is a measurement of how quickly the particular tasks are done. The purpose of this study was to investigate auditory and visual simple reaction time of university male team branch athletes (basketball, handball, volleyball, football, and cricket) and non-athletes. Totally forty (40) subjects randomly participated in this study; among them (n=20) were team branch athletes and the rest (n=20) non-athletes. Audio-Visual Reaction Timer (AVRT) was used to collect auditory reaction time (ART) and visual reaction time (VRT) data. Ten values of ART and VRT of dominant and non-dominant hands were recorded. Excluding the two fastest and slowest values, and the average for the middle six values saved as two digits of milliseconds were RT data. Descriptive statistics- mean, SD, and Inferential statistics- dependent and independent t-test was applied to check the level of significance (p<0.05 and p<0.01). Paired sample t-test of university athletes and non-athletes ART was statistically significant than that of VRT (p<0.01). A significant difference was found of ART and VRT between dominant and non-dominant hands of both groups together (p<0.01). Independent t-test of ART and VRT of dominant and non-dominant hands between athletes and non-athletes was statistically significant (p<0.05). In summary, it can be said that in athletes and non-athletes groups auditory reaction time (ART) was faster than the visual reaction time (VRT) and considering both the groups together, the dominant hand was superior to the non-dominant hand in quickness. However, ART and VRT of dominant and non-dominant hands of university athletes took the upper hand over the non-athletes group.
CASE REPORT | March 10, 2021
Diagnostic Dilemma of Dentigerous Cyst Mimicking a Radicular Cyst: A Case Report
Dr. Sourav Bose, Dr. Jaideep Sur, Dr. Fatima Khan, Dr. Deeplaxmi Dewangan, Dr. Ayesha Roul
Page no 112-115 |
10.36348/sjodr.2021.v06i03.001
Dentigerous cysts are the developmental cyst of odontogenic origin caused by the accumulation of fluid between the reduced enamel epithelium and the crown of an unerupted tooth usually in the second and third decade of life. It surrounds the crown of the unerupted or impacted tooth. It has a prevalence of 22.6% overall and 4-9% among children up to 10 years whereas radicular cyst shows a prevalence of 54.7%. In this article, a case of rare occurrence of dentigerous cyst in a 10-year-old child and its treatment are presented. The dentigerous cyst was fully enucleated and the deciduous second molar and permanent second premolar tooth was removed from the mandibular right premolar region.
CASE REPORT | March 10, 2021
Immediate Denture that Act as a Bandage: A Case Report
Dr. Shitij Srivastava, Dr. Abhinav Shekhar, Dr. Natalia Trehan, Dr. Shruti Khanna, Dr. Bhaskar Agarwal
Page no 116-118 |
10.36348/sjodr.2021.v06i03.002
An immediate complete denture is a replacement of the lost natural teeth and associated tissues which is inserted into the patients mouth immediately following the extraction of remaining teeth. The transition from dentulism to edentulism should be psychologically atraumatic as far as possible. The case presented here are interim (transitional or non transitional) immediate complete denture was planned after extraction of remaining natural teeth.
SUBJECT CATEGORY: MICROBIOLOGY | March 8, 2021
A Review on Plant Genetics, Gene Transformation and Role of Plant Active Compounds
Saba, Muhammad Talal Khan Khakwani, Alyan Ashraf, Muhammad Farjad Ateeq, Muhammad Mudasser Aslam, Ghulam Ammad Mustafa, Ahsan Ameer
Page no 21-26 |
10.36348/sb.2021.v07i03.002
Plant genetic engineering raises exaggerated expectations and induces fear in parts of the population. Plants, like all other known living organisms, pass on their traits using DNA. Plants however are unique from other living organisms in the fact that they have chloroplasts. Genetic modification has been the cause for much research into modern plant genetics, and has also lead to the sequencing of many plant genomes. The gene gun method is also referred to as "biolistics" (ballistics using biological components). This technique is used for in vivo (within a living organism) transformation and has been especially useful in monocot species like corn and rice. Transformation via Agrobacterium has been successfully practiced in dicots, i.e. broadleaf plants, such as soybeans and tomatoes, for many years. Extract of the plants has ability to protect the cells of the DNA from the attack of the chemicals, xenobiotics and other compounds that damages the cells. Free radicals when in the excess concentration, cause severe damage to nitrogen bases of the specific region of the DNA which ultimately damaged due to large chain of the free radicals.
ORIGINAL RESEARCH ARTICLE | March 8, 2021
Altered Total Antioxidant Capacity and Malondialdehyde in Cervical Cancer Patients and Effect of Chemoradiation
Shah SR, Shaheen B Shaikh, Shaheena Yassir
Page no 14-19 |
10.36348/sijb.2021.v04i2.001
Background: One of the leading causes of cancer-related death in women worldwide, that causes an enhancednegative impact on quality of life with regard to social and economic burden, is Cervical cancer (CaCx). Early diagnosis and treatment can plummetassociated mortality and morbidity, by hit hard and early approach. Aim and objective: To estimate serum total antioxidant capacity (TAC), and malondialdehyde (MDA) in CaCx patients and analyse their response to chemoradiation. Materials and Methods: Histopathologically proven CaCx patients (n=50) and age-matched healthy females (n=50) were recruited in case-control study. Estimation of Serum TAC, and MDA was done in recruited subjects. Both of these parameters wasestimated again after chemoradiationin CaCx patients, to scrutinize the effect of chemoradiation. In addition, 84% controls and 34% cervical cancer patients had a history of Vit. C and E supplementation. Results: The mean +SD age of the patients and controls was 43.98±6.38 and 31.56±6.84 years, respectively. The mean level of serum MDA in the patients was significantly higher as compared with the controls, whereas the mean TAC in the patients was reduced in same comparison. After chemoradiation, serum levels of TAC and MDA, increased and decreased, respectively. Conclusion: These analytical data captured suggests that patients with CaCx were in oxidative stress because the chosen oxidative parameters, serum MDA were increased, and the defensive TAC was decreased in them. Chemoradiotherapy improved their antioxidant capacity. Further studies are needed to evaluate the concurrent use of antioxidants with chemoradiotherapy for improving the disease prognosis.
ORIGINAL RESEARCH ARTICLE | March 8, 2021
Modelling of Maximum Annual Flood for Regional Watersheds Using Markov Model
Benjamin Nnamdi Ekwueme, Andy Obinna Ibeje, Anthony Ekeleme
Page no 26-34 |
10.36348/sjce.2021.v05i02.002
A study was undertaken to develop and apply the first-order Markov model in generating the synthetic stream flow for Adada, Ivo, Otamiri, Imo and Ajali rivers located in South East Nigeria. The best-fit probability distributions for the maximum annual stream flows were lognormal, Weibull, normal and lognormal for Adada, Ajali, Ivo, Otamiri and Imo (Umuokpara) rivers respectively were used in simulating the associated random deviates. The stream flow data for 10 years (1980 to 1989) were used to develop the model and to predict the stream flow. The model performance was evaluated with the aid of the coefficient of determination (R2). The results indicated a satisfactory performance as evidenced by R2 values of 51.69%, 31.3%, 21.4%, 33% and 21% for Adada, Ajali, Ivo, Otamiri and Imo rivers respectively. The developed models were used to generate 50-year synthetic stream flows of these rivers. The study showed that the annual Markov models have proved to be a powerful tool to extend 10-year record of maximum annual runoffs.
ORIGINAL RESEARCH ARTICLE | March 8, 2021
Differences in Kinematic Characteristics Between 2-point and 3-point Basketball Shooting Motions – A Case Study
Dimitrije Cabarkapa, Andrew C. Fry, Michael A. Deane
Page no 19-23 |
10.36348/jaspe.2021.v04i03.001
Basketball has become one of the most popular international sports in which a successful game outcome is highly contingent upon optimal shooting performance. The purpose of this case study was to quantify and examine the kinematic changes in shooting motion as a player progresses from mid-range 2-point shots to beyond the 3-point line. One former collegiate basketball player performed 50 mid-range 2-point (5.20m) and 50 3-point (6.75m) shots divided into 10 sets separated by 1-2-minute rest intervals. Two high-definition cameras recording at 30 fps positioned perpendicular to the subject’s sagittal plane of motion were used for data collection. The first camera positioned 10 m away was used to capture body kinematics, while the second camera positioned 15 m away was used to capture the trajectory data. The kinematic variables captured at the initial phase of the shooting motion (Phase1) were knee angle, hip angle, ankle angle, elbow height, shoulder angle, elbow angle, and basketball height and at the time point of ball release (Phase 2) were shoulder angle at release, heel height, basketball release height, trajectory height, and ball entry angle. The findings of this case study indicate that greater flexion in the knee joint during the Phase 1 and greater heel height indicating larger vertical displacement during the Phase 2 of the shooting motion were the main kinematic adjustments influenced by the increased shooting distance. Therefore, we may assume that these changes were made to achieve greater ground reaction forces to compensate for the increased distance from the rim.
ORIGINAL RESEARCH ARTICLE | March 8, 2021
The Most Frequent Capitalization Errors Made by the EFL Learners at Undergraduate Level: An Investigation
Md. Arif Khan Pathan
Page no 65-72 |
10.36348/sijll.2021.v04i03.001
Capitalization is one of the most essential conventions of writing in English. A proper use of capitalization not only signals the beginning of a sentence or highlights certain types of words in a sentence but also ensures the clarity of meaning and the effectiveness of writing. Unfortunately, many EFL learners fail to use it correctly in their writing that prevent them from developing their writing skills and eventually negatively affect their overall language learning process. The goal of the present study was to find out the most frequent capitalization errors made by the EFL learners at the undergraduate level. By using a survey sheet, the study conducted a survey among 230 undergraduate students at Bangladesh Agricultural University and found that the use of capital/small letters with certain words associated with the Internet like Net, Web, Internet, etc.; with the names of general academic subjects; with the family relationship words; with the exceptional proper nouns such as black & white (names of human race), sun & moon (names of planet); with the first word of an incomplete sentence after a colon; with the titles of people; etc. are some of the particular areas where the participants made most frequent errors. The study basically attempted to make the learners aware of their common capitalization errors, so that, they can minimize the errors in their writing, and can make their writing more accurate, meaningful, and comprehensible.
SUBJECT CATEGORY: QUALITY MANAGEMENT | March 6, 2021
Analysis of the Application of Total Quality Management in Lens Products in PT. XYZ
Amalia Utami Dewi, Sugiyono Madelan, Ahmad Badawi Saluy
Page no 14-20 |
10.36348/sb.2021.v07i03.001
The purpose of this study was to determine the application of Total Quality. Management using the QC 7 Tools method at PT. XYZ. PT. Koito Indonesia is a company engaged in the manufacturing industry in the manufacture of lighting products. The analytical method used in this study is a quantitative method. PT. XYZ which has a very high Defect Rate in the Molding section. With a high Defect Rate situation in the Molding area it is necessary to reduce the high manufacturing defect so that it can improve the quality of the company measured in a Key Performance Indicator. Waste of defective products that occur in the Molding section is detrimental to the company and reduce the company's performance.
ORIGINAL RESEARCH ARTICLE | March 6, 2021
Cell Wall Proteins of Staphylococcus aureus Are Involved in Cross Reactivity with Murine Cytokine Assays
Mehak Gull, Abida Bano, Numan Javed
Page no 89-94 |
10.36348/sjpm.2021.v06i03.001
Staphylococcus aureus is one of the important pathogen often termed as superbug. After S. aureus interacting with host innate immune system, it induces the release of pro- inflammatory cytokines like TNF-α and IL-1β from Immune cells. In the current study, various strains of S. aureus and their cell wall lysates indicated cross reactivity with murine cytokines ELISA antibodies. In cell wall lysates of S. aureus, various proteins are involved in this cross reactivity phenomenon. This cross reactivity was exhibited in the form of unusual exaggerated signals while performing ELISA for quantification of murine cytokines. The proteins of cell wall lysates among various stains of S. aureus were determined using SDS-PAGE. To all of our data, it is revealed that unknown epitopes of S. aureus are involved in producing exaggerated signals of cytokines during their quantification by ELISA. This was generated not only during interaction of various strains of S. aureus with murine bone marrow derived macrophages (BMDM) but also in control settings where cell free system was used in ruling out this cross reactivity phenomenon.
ORIGINAL RESEARCH ARTICLE | March 6, 2021
Surveillance of Local Government in Fulfilling Community Rights on Social and Environmental Responsibilities
Nancy Silvana Haliwela, Muhammad Yunus Wahid, Anwar Borahima, Marwati Riza
Page no 130-135 |
10.36348/sijlcj.2021.v04i03.001
Social and environmental responsibility is based on the presence of investment activities (the corporate) which not only has positive impacts but also negative impacts. The research an empirical-juridical research and examines directly several companies in Maluku Province, Indonesia. The data obtained were analyzed descriptively and qualitatively. The results show that the right of communities is a demand for fulfillment based on legal regulations as a form of responsibility for the obligations of the State or other parties for the interests of an association or association of people who have social interaction relations in a community area within a country. The local government through the surveillance authority guarantees the rights of the community to obtain sources of life so that they do not become lost due to company activities. This protection is through the authority of the local government to supervise CSR activities as the government’s responsibility for society and the environment.
ORIGINAL RESEARCH ARTICLE | March 6, 2021
Factors Influencing E-Learning in Tertiary Institutions in Rivers State
Mary-Rose N. Izuchi, Ijeoma M. Opara
Page no 70-74 |
10.36348/jaep.2021.v05i03.002
The study investigated factors influencing E-learning in Tertiary Institutions in Rivers State, Nigeria. Three research questions guided the study. The study adopted a descriptive survey research design. A sample of 376 undergraduate students was drawn from the population of 3,660 students in the Faculty of Education of three tertiary institutions in Rivers State through proportionate stratified random sampling technique. An instrument titled E-learning Factors Influence Questionnaire (EFIQ) which was developed by the researchers was used for data collection. It contained 23 items which are in three sections of A-facilities, B-lecturer’s competencies, C-students attitude. The EFIQ was validated by experts in Educational Technology and Measurement and Evaluation based on face and construct validities. The reliability of the instrument EFIQ was established through Cronbach Alpha technique and the reliability coefficient obtained was 0.82. Data collected was analyzed using mean and standard deviation, and a criterion mean of 2.50 was used for judgement. The result revealed that facilities, lecturer’s competencies and attitude of students influence E-learning in tertiary institutions in Rivers State. Based on these results, recommendations were made including that students should endeavour to have positive attitude towards e-learning and the tertiary institutions should provide enough e-learning facilities which will aid the students in learning.