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Saudi Journal of Medical and Pharmaceutical Sciences (SJMPS)
Volume-5 | Issue-06 | 552-557
Original Research Article
Efficiency of Digital Marketing & Medical Health Care Tourism: Double Ended Swords: Original Research
Deepesh Mathur, Jiby Babu, Mereena Joseph, B. Harshitha, Rahul Vinay Chandra Tiwari,Heena Tiwari
Published : June 30, 2019
DOI : 10.36348/sjmps.2019.v05i06.014
Abstract
Background: To become a successful practitioner, dental professionals need to understand the theory and practice of marketing strategies. Social media has a lot of potential for marketing dental services in a cost-effective manner to influence the modern dental practice. The purpose of this paper is to study the influence of dental service marketing and the use of social media marketing within the field of dentistry. Materials and method: A probability sampling was done to select three different dental clinics among five major cities across the India where one clinic promoted digital marketing and other two had conventional marketing policy. After selecting the dental clinics a cross sectional study was conducted to assess the relationship between patients outcome in digital and non-digital marketing based clinic. Clinics were then evaluated and compared on the basis of outcome of the patients for six months. One way anova is done to compaire patients inflow of three clinics with post hok Turkish test to evaluate the result. Result: One way anova showed highest patient frequency of patients with the clinic having digital marketing. Clinically significant value came for clinic 1 proving that digital marketing does affect the outcome of the patient in clinics. It was concluded that digital marketing has shown to be of great importance in the dental services market in comparison with conventional advertisement strategies.
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