This is a preliminary descriptive study of college students’ attitude toward natural health remedies where the researcher uses captive audience survey to collect data from undergraduate and graduate students attending private and public colleges and universities in the United States. Five factors are especially important in describing college students’ attitude toward natural health remedies: Economics (costs of healthcare), Knowledge (familiarity and understanding of health and healthcare), Relational or Relationship (influence of family, friends or significant others on healthcare choices), Beliefs (perceptions regarding health and healthcare), and Security (concerns about safety regarding healthcare practices and methods) - “EKRBS”. Quality and Satisfaction (Q-S) were also found to be important factors when it comes to attitude toward healthcare and natural health remedies. Overall, Knowledge (familiarity and understanding of health and healthcare) is the most important factor affecting college students’ attitude toward natural health remedies, followed by Economics (costs of healthcare). All these factors are revealed to have varying impact on students’ attitude toward natural health remedies