Exploration of vegetations in ecologically significant areas became underline research in modern approach. In this regard the East Indian coastal belt at Ganjam district has been chosen as the study area and the ethno ecology of Pandanus fascicularis Lamk was focused. Normal taxonomic and ecological overviews were adopted to establish the vegetational data. The various ethno biological, ethno ecological uses, medico folklore remedies approaches were strictly adopted. The various data so procured are compiled and greater emphasis of this plant was laid as comprehended from the utility and general psychology of the people who took this as a crop more than that of rice was confirmed as each and every part of the plant is used in one or the other way. On the contrary, the study area (Ganjam Hinterland) is designated as the sacred groove for this plant owing to the part played by the plant for the people’s economy and biodiversity conservation as well.