This study presents an applied research approach aimed at implementing a continuous improvement framework for the development of commercial strategies within an emerging company. The proposed framework integrates information gathering, data analysis, and strategic design within an iterative cycle supported by project management tools. Its primary objective is to structure commercial decision-making processes and enhance sales performance through measurable and replicable mechanisms. The methodology combines qualitative data collection, analytical processing, and project planning techniques, incorporating the Earned Value Method (EVM) as a control tool to monitor execution in terms of scope, time, and cost. The results demonstrate that EVM enables objective performance tracking, identifying schedule deviations (SPI = 0.67) while maintaining cost efficiency (CPI = 1.02). This facilitated the implementation of timely corrective actions and the consolidation of commercial strategies aligned with key performance indicators.